![]() “What they showed was an improvement from what they had before, but it’s not as far reaching as it could have been,” said analyst Daniel Ernst of Hudson Square Research. Īpple’s shares rose almost 3 percent, roughly in line with a broadly higher Nasdaq composite index. Netflix shares closed 7.5 percent higher on Nasdaq.Īnalysts were lukewarm toward the device, though some saw it as only a small, initial step in a much more ambitious plan. They’re trying to shift that behavior the way they shifted phone behavior.”Īlongside renting TV shows and movies, Apple TV users will be able to stream content from video rental site Netflix Inc NFLX.O. “TV viewing hasn’t changed that much in 50 years. “They’re beginning to shift the paradigm for a very entrenched behavior,” said Altimeter analyst Michael Gartenberg, who attended the event. ![]() Jobs once referred to Apple TV as a hobby, but made clear that the company is now ready to seriously focus on marrying the Web to TV, a combination that is also in the sights of some of the world's most creative and deep-pocketed companies, including Google, Microsoft and Inc AMZN.O. ![]() It’s a social network all about music,” Jobs said at a presentation to unveil the products on Wednesday.īut the centerpiece of the event for reporters and investors was Apple TV, which the company introduced in 2006 but which never became a big hit. The biggest shift to iTunes is the introduction of a social networking feature called Ping, which allows users to recommend songs to followers or their chosen circle of friends. “Consumers are already terrified of hooking anything up to their televisions, so unless you can make it crystal clear why they should and make it super easy for them to do so, you’re limiting yourself to a niche market,” said Avi Greengart, research director for consumer devices at Current Analysis. Earlier models, which allowed users to only buy shows, failed to find a major audience. ![]() The 4-inch-square device allows users to rent TV shows for 99 cents and first-run films for $4.99. It is a quarter the size of the original, which cost $229. The new Apple TV device, which accesses content from the Internet and plays it on a TV, will sell for $99. Apple co-founder Steve Jobs also rolled out a completely overhauled lineup of iPod media players and the latest version of iTunes, with a new logo that does away with the outdated image of a CD. ![]()
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